
De Gouden Leeuw
ADVERTISING / 2026
Had a great time creating this modern-meets-medieval beverage advertisement entirely in 3D. The concept explores a recipe surviving through centuries, blending a futuristic cyberpunk city with a richly detailed medieval world. The central bottle-inspired building acts as the visual bridge between both eras, surrounded by custom-built architecture, characters, vehicles, props, and environmental details. Every element was developed with custom materials, lighting, and textures to create two distinct yet cohesive worlds. The final polish was completed in Photoshop using matte painting, digital painting, atmospheric effects, lens flares, Gen-AI refinements, color grading, and extensive adjustment layers.
Total production time: approximately 80 hours. Around 10 hours were spent on composition, perspective, visual balance, and character placement, with the remaining 70 hours focused on refining the environments, architecture, characters, props, lighting, and atmospheric details.



















